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PhucPlugito
7月底提过,Google搜索广告收入增长可能不那么健康,AI分流+变现难度会慢慢体现出来。
这次 $GOOGL Q3财报验证了一下:搜索(Search) 收入633亿美元(+12%),增速从上一季的17%明显放缓,低于预期;Google自己也承认AI Mode低变现是拖累之一。整体广告收入miss,股价盘后跌约10%。
Cloud虽然翻倍,但搜索这个核心印钞机已经在减速,再叠加巨额AI资本开支把FCF搞成负数。
之前保持谨慎还是有道理的, 这里会继续保持谨慎。我有点担心 Google 会被基金搞成 "funding short",就像当年 $META 在 Reel 没有做起来之前,股价也一直表现比较惨淡
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