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Wesley A. Souza
#AppleQ4iPhone18Outlook
Supply chain says iPhone 18 Pro orders fell, but Pro Max rose. Overall volume flat.
What it means
Better product mix -> higher ASP, could be positive for margins
Evercore ISI still with Outperform and $380 target
They cite shorter wait times for 18 Pro Max as bullish sign
Market is currently pricing -0.06% only, ignoring the noise. If Pro Max mix improves, AAPL could surprise on revenue even with flat units
Bullish long-term, but short-term choppy on supply chain fears
