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taishiro
Its AI spend primarily feeds the ad machine and experimental agents — an approach that works until the returns lag the cost of capital and the locked-in lease obligations become binding.
We’ve seen versions of this movie before in crypto, where overbuilt mining capacity and L1 infrastructure never found product-market fit at the scale of the spend; in DeFi, where TVL chased incentives while unit economics stayed negative; and in traditional growth stocks that treated CapEx as an infinite option
taishiro
For a company whose economic engine remains overwhelmingly advertising, every incremental dollar of AI infrastructure is a bet that better recommendations, Muse agents, and engagement will eventually expand ad margins enough to cover the depreciation, energy costs, and opportunity cost.
Microsoft, Google, and Amazon can directly monetize compute through their cloud businesses.
$META cannot.
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