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#苹果新CEO迎来iPhone18首份成绩单 1. iPhone:本季度包含iPhone18系列 + 首款折叠iPhone Duo发布(9月发布会),但Duo发售在10月下旬,Q4只有少量首发备货,大部分收入会落在下一个财季;供应链反馈Duo订单上调,但产能受限,是中长期变量,不是本季拉动主力
2. 服务业务:依然是高毛利基本盘,市场预期增速维持;
3. AI:Apple Intelligence 2已经落地,这是Ternus最大的压力点——市场要看AI能不能转化成换机、服务付费,而不只是功能升级。
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