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水叉子
#奈飞增长或放缓，广告业务成新看点
广告对奈飞Q3是「贡献不小、占比仍低、有好有坏」：它一边带来新增收入，一边制造「ARPU稀释」的矛盾，也是这次财报最大叙事变量。
先给Q3的大致预期量级：
• Q3广告收入共识约 7.2‑7.7亿美元；全年目标 30亿（约2025年的翻倍）
• 占Q3总营收大约 5.6%‑6.0%——体量还不算大，但增速是所有板块最高（同比+70%~80%）
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