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真的贾不了
#奈飞增长或放缓,广告业务成新看点 广告业务新看点
1. 低价广告套餐占新注册用户接近一半,用低价承接价格敏感用户,同一用户同时赚订阅费+广告费。
2. 自建广告技术、新增暂停广告、程序化投放,广告主数量快速提升;2026目标广告收入约30亿美元,同比翻倍。
3. 叠加体育直播拓展广告库存,未来向更多国家扩张。
核心短板
广告当前占总营收仅约6%,增速快但盘子小,短期难以扭转整体增长斜率;面临亚马逊视频广告的竞争挤压,广告单价承压。
一句话总结:订阅增长走到天花板,广告是最好第二曲线,但体量尚小,只能做增量,不能立刻挽救整体增速。
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