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羽天779
#奈飞增长或放缓,广告业务成新看点
我认为奈飞当前订阅增长放缓是流媒体市场饱和的必然结果。广告套餐确实是不错的突破口,低价方案能吸引更多用户,额外的广告收入也能拉高利润率。不过广告模式也存在隐患,过多广告会影响观影体验,可能引发老用户不满。后续财报关键要看广告业务能否稳定放量,单纯依靠涨价与广告,长期增长空间依旧有限。
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