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若梦RM
Influential Creator
#奈飞增长或放缓,广告业务成新看点
说实话,我挺看好奈飞这季度能超预期。
广告业务是最大亮点,广告会员活跃用户已经冲到2.5亿,今年广告收入有望翻倍到30亿美元左右,增长势头很猛。三月刚涨完价,用户平均收入在持续贡献,会员增长也还在跑。内容方面最近也不错,《Below》《East of Eden》、Ben Affleck那部《Animals》都冲上排行榜,观感数据挺扎实。再加上他们过去经常能完成甚至超过自己的营业利润指引,所以我觉得营收和利润都有小超的机会。
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