Post
Yuvi.
$ABNB
Airbnb新用户增长，何时才会形成长期价值？
公司最新公告称，首次预订用户同比增长13%。新增用户说明获客仍有活力，但长期价值需要重复预订、合理获客成本和稳定服务质量支持。一次出行不能直接推成长期留存。
若复购和现金流同步改善，增长质量更好；若新客增加伴随营销费用更快上升、复购不足，我会降低对用户增长的估值。
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